How we work
On time, at the right time. We have relationships with multiple mailers at various locations throughout the nation. Our mail reaches prospective customers exactly when they need credit the most. We offer full service — from getting credit attributes from the credit bureau, running selection models, and providing suppression files, to sending the firm offer of credit. Our in-house creative design team brings out the look and feel of the mail piece, and every design is approved by the client before it goes out.
Finding the right customers is half the battle. Our analytics team uses over 1,500 attributes to scrutinize and draw the right pool of customers for each client individually. Our models are custom-built for our clients — we've developed over 500 unique models based on loan size, FPD, state, response rate, and other important metrics. Tweaking the right attributes to find the right customers is the magic sauce, and we have it.
A successful campaign never ends without constant fine-tuning. Following up is the most important task in any successful campaign, and we do it promptly and analytically. After the initial test mailer goes out, we gather response rate, FPD, and other time-related attributes to tweak the model and produce more prospective customers. We keep iterating the model after every mailer to build a strong, accurate model specific to each client — we don't use a generic model for everyone.
