A. It means you were pre-screened using credit bureau data and met the lender's criteria for the offer described in the mailer. A firm offer of credit is a real offer, subject to the terms and conditions stated in the mail piece, and it is issued by our lending client — not by DM Analytics directly. Read the terms enclosed with your offer for details on rates, amounts, and expiration.
A. You can opt out of prescreened credit offers at any time by visiting optoutprescreen.com or calling 1-888-5-OPT-OUT (1-888-567-8688), the official consumer opt-out service established by the major credit bureaus. Opting out there will stop prescreened mail offers from all participating lenders, not just our clients.
A. We work primarily with consumer finance and fintech lenders — both established companies and growth-stage startups — who want to acquire customers through direct mail. Our clients range from online lenders to more traditional consumer credit providers.
A. We handle the full cycle: sourcing and licensing credit attribute data from the bureaus, building custom statistical and risk models, running the pre-screen selection, designing the mail creative, coordinating with mail vendors for production and delivery, and reporting back on response rates and ROI so the models can be tuned for the next cycle.
A. Most mail vendors handle production and delivery. We build the analytics layer underneath — custom response and risk models per client, rather than a one-size-fits-all list — so campaigns are targeted at the prospects most likely to convert and perform well, not just the largest possible mailing list.
A. Reach out any time through our Contact Us page and we'll follow up to discuss your goals.
